Digital Branding Strategy
Strategy | Art Direction | Branding
| The Brief
New skincare product launch to new, younger audience. Required responsive, cleaner, more contemporary look.
PROCESS
Move site from custom CMS to Wordpress site for better UX. Requested model photography reshoot as globally supplied model not engaging enough for target audience.
RESULTS
Improved model photography lead to more options for social media, print, and digital. Imagery was used for targetted recruitment campaigns in digital and print.
SKILLS
Communication skills come to the fore, with strategy ideas approved by Senior Management, Creative Director and Head of Marketing, before commencing the project.
CLIENT: Avon Products Australia and New Zealand | Webpage design by Colin Brennan
NEW SKINCARE RANGE LAUNCH
Selected Works
Business Rebrand - Northshore & Beaches LandscapesBranding, Art Direction, Development
Mobile AppStrategy, Art Direction, Development
Lead Generation - RecruitmentStrategy, Art Direction
Art DirectionArt Direction
Branding StrategyStrategy, Art Direction, Design, Development
Banner DesignsStrategy, Art Direction, Design, Development
Business Rebrand - Code 5Branding, Art Direction, Design
Email CampaignsStrategy, Art Direction, Design, Development
Product ReBranding Strategy and DesignStrategy, Art Direction, Design, Development
Product Branding Strategy and DesignStrategy, Art Direction, Design, Development
Website DesignStrategy, Art Direction, Design, Development
PhotographyDigital, Branding, Design
PackagingDesign, Illustration
Logo DesignDesign, Illustration
Fragrance LaunchStrategy, Art Direction, Design, Development
Business Rebrand - Roger JonesBranding, Art Direction, Development
Print DesignDesign, Art Direction, Print Production
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